logo for Stedelijk Museum Amsterdam, 1990
For the logo, I made the word Energies with letters made up of shards. But that didn’t convince Wim. We worked for days on alternatives. Dingeman Kuilman drew a Neville Brody-like word brand in capitals and I set about the letters and made them rough to avoid any association with Brody’s computer typography. The letter E was an enlarged lowercase one that, together with the G, was reminiscent of a locomotive. By turning the E’s and G, the word came into motion. Wim was enthusiastic.