Number 459 of Proost Prikkels (the official publication of the paper wholesaler Proost and Brandt) was published on 10 March 2005, exactly 70 years after the first issue of this legendary magazine. Number 459 describe the history of the magazine, that was more of an institution than a periodical. PP sometimes look like a magazine, but sometimes also like a rubbish bin, gramophone record or a kite that wouldn’t fly; a podium for ambitious young talent. Every designer and writer was eager to contribute… at least if they were asked. That was a recognition in itself. And infallible feeling for the era and a wonderful sense of irony.