I photographed the jury members of the Art Directors Club Nederland that year dressed as butchers, thanks to the Louman Butcher’s Shop in the Jordaan district of Amsterdam. The annuals are of great educational significance anyway. If students took the trouble to look at years gone by, they would be amazed by the great work that was made in the past and of the unusual Dutch mentality expressed, both in the design as in the contents. Abroad they could learn a lesson from this, in terms of mentality. 



Reclame tot het bod ontleed
publication Het Parool
text Hans Hoekstra