ADCN Advertising Annual Prize Book
cover and box for ADCN Netherlands, 1998
Because the jury of the ADCN annual prizes had been mercilessly with the works they had to judge, I turned this book into a ‘blood book’. I photographed the jury members as butchers and made a cover in which the encapsulated blood is still fluid. The logo with the pigs on the box was made in 1940 by a friend of butcher Frans Louman’s father. There is a crown above and the pigs also wear a crown. So those pigs have also been in the resistance.