Skin, White and Organic
campaign for Job Scheufelen, 1997-1999
This worldwide campaign (with Lidewij Edelkoort) for the French-German paper manufacturer Job Scheufelen shows what can be done with paper. The campaign was made up of three clips – Skin, White and Organic – in which a variety of printing, folding, embossing and grooving techniques are used. Organic is made up of photos of microorganisms taken by Lon van Keulen. The photos were processed by hand. The harness of the beetle is printed in two kinds of metallic ink in order to make the beast look mummified – as it does in real life.