Advertising Campaign for Citroën
posters for Citroën, 1974, silkscreen
This campaign – conceived and completed with Swip Stolk – was made up of a series of posters and animation films. The scenes were first filmed and then shot image by image, so the silhouette figures moved very naturally and not like comic-strip figures. The shadow images were an important part. These days you often see this technique in commercials and music videos.