Toeval affiche
Toeval / Chance
poster for Rijksuniversiteit Utrecht, Studium Generale, 1972, boekdruk
The printer of this poster had the most varied exotic fonts. I got lost there for a day and literally designed the poster between the type cases in the printing shop. Back in my studio, I called the printer and dictated the poster by phone. It turns out that he wrote down all the set instructions in a small notebook. He did what I asked him… more or less. He went mad and was proud. Me too!